I'm Lanya ("lane-yah") — a creative director and marketing strategist based in New York City.
With my background in behavioral psychology, I optimize the products that I create around user needs. My designs align user actions with business goals to deliver real-world results.
Photo by Le CultureClub™. Photographed by Phoebe Cheong Photography.
I am the co-founder and Creative Director of Le CultureClub, a wellness diagnotics company delivering personalized skincare insights. Formerly, at Code and Theory and HubSpot.
Some of my client work has included projects like:
A mobile app for freelancers
CPG product marketing microsites
An e-commerce platform
A publishing and membership website
A political action web platform
A tablet app for energy audits
Mobile apps for customer retention
I love meeting up with other designers and creatives. Feel free to email me at email@example.com.